Whether you love it or hate it, there’s something to be said for Facebook’s popularity. Everyone has Facebook Messenger on their phones. Users spend hours of their days poring over dog pictures, cat videos, the occasional family update, and all the dank memes.
Hell, there’s even a wildly-popular page for Garlic Bread:
Despite the silliness, Facebook is also a great tool for your business. You can connect with like-minded individuals in groups, and promote your business through your page.
One of the more underrated tools for businesses is Facebook Messenger. While everyone knows how to use it to keep up with friends, many businesses don’t know you can use it to keep up with your audience. It provides you with a place to talk one-on-one with both existing and potential customers, giving your business a human touch. People like the idea of being able to chat with you on a platform they’re already familiar with.
People can visit your page and send you a message – Facebook has made it pretty simple. However, if you really want to use the power of Facebook Messenger as a communication tool, there’s no better way than to add a Messenger link on your website!
How to Create a Facebook Messenger Link
The anatomy of a Messenger link is pretty simple. You simply append your business’s username to the URL
Not sure where your username is? It’s the little @ under your Page name.
So, in my case, my Messenger URL would be http://m.me/overlockdesign. (Try it out – it works!)
To create a Messenger link, you simply need to link to your Messenger URL.
If you’re using the link in a WordPress post or page, you can simply highlight the selected copy and click the link button to create your link.
If you’re not using WordPress, or want to create your link elsewhere, you just need to drop in this code:
<a href="http://m.me/USERNAME" target="_blank"> Message Me on Facebook </a>
Viola! Just be sure to replace USERNAME with your Page’s username.
Messenger Links Everywhere
There are so many opportunities to use Facebook Messenger to connect. In addition to putting it on your website, you could drop the link in your email signature, on your social media profiles, or really anywhere you want people to connect with you. Using Facebook Messenger makes it easy for your customers to connect, so you can focus on your hustle.