Branding is a huge part of web design. When I work with a client, I have to create a website that looks and feels the way they want their business to be presented. Colors, typography, even abstract concepts such as “bold” or “professional” all have to come through in the design. Getting to understand a client’s tastes, goals, and business are all an important part of building a website that works for their business.
When it comes to branding myself, and ODC, it’s always been a struggle. I was always asking myself questions: Do I want to be a strict “professional” business, or more fun and personal? Techy or feminine? Why do all of my logo ideas revolve around leaves?
Even after “rebranding” and launching my new website and logo back in April, I still wasn’t happy with it. Sure, it was ~ fun ~ and quirky, but it still didn’t feel right. And it showed – I struggled to promote myself on social media or put out any “branded” content because I just wasn’t in love with my brand. It was holding me back.
So I hired out.
The idea of hiring out was terrifying. Especially when it was for something as important as my branding. But I knew that I wasn’t going to be able to get to a point where I was ever happy with it. Plus, I wanted to go into 2018 with a bang (more on that later) and didn’t have the time in October to start up any more projects.
Finding a designer to work with was purely happenstance – I was scrolling through Instagram and saw a logo that caught my eye. It was bright, colorful, and quirky. It had personality. So I contacted the designer, Ashton Lenae Design, and that was that.
Ashton was great – she was able to take all of those conflicting ideas I had and turn them into something amazing. I was so excited every time I got an email from her. Watching an abstract concept I had in my head come to life was thrilling, and the end result is an absolutely beautiful, cohesive brand I’m proud to show off.
Obviously, with a new brand comes a brand new website. I wanted to implement the new brand for a consistent brand image across platforms. Also I was just overly excited.
Now that I have a brand I love, I’m setting my sights super high for 2018. I’ve already started my new newsletter (which you can opt-in to on the sidebar) and am working on my very first online course!
I can’t wait to see what next year has in store!