I’ll be honest – I’ve been so overwhelmed with client projects the last few years that I’ve neglected to put time into my own business. And it showed. I loved my branding, but I no longer felt like it represented my design style. And my dear old website hadn’t been updated properly since January 2019. My style has grown and changed so much since then, every time I looked at my website was like stepping into a time machine. A pre-COVID bubble, set in stone.
I decided it was time for a brand refresh. Fortunately my work with Anania Bailey has connected me with some amazing designers. I ended up partnering with Paul Mathews, from Type and Timber, to and he created me a fresh logo that is truly one-of-a-kind:
My new logo is reminiscent of my old logo – still a script font, still clean monoline design, but it’s updated to be modern and fresh. It reflects how my style as a designer has cleaned up and simplified over the years. I’m also excited to have a bold new brand palette to work with.
A new brand meant a new website! It’s been a while since I’ve flexed my design and development skills for myself. The new site is, as always, powered by WordPress, using the Genesis framework and the Gutenberg editor. It’s taken me a few years, but I’m finally embracing custom blocks and a block-based method of building sites. Building my own site let me experiment with new code, try new techniques, and create something that is fun, modern, and representative of where my head is at as a designer nowadays. The new brand just feels much more “me”.
I’m really looking forward to where this new brand takes me. For the first time in a long time I’m excited about my business and really looking forward to the future. 💛